Design a logo, visual identity, and launch campaign for a cool, cross-cultural, chef-led culinary brand hosting pop-ups while securing its permanent space.

• Capture the chef's personal and professional multiculturality in a fresh way with broad appeal

• Create a visual language strong enough for a serious chef pedigree, loose enough for a monthly pop-up

• Launch to the Bay Area dining scene, balancing the aspirational energy of destination restaurants with the ease of a neighbourhood favourite

• Designed a logo and visual identity rooted in culture, sector depth, and contemporary cool

• Built a brand image balancing the intimacy of a neighborhood spot and the credibility of a chef shaped by Michelin kitchens across continents

• Provided creative direction to support a strong launch and a subsequent program of collaborations

• A memorable logo and visual identity built to scale from pop-up to brick-and-mortar

• An organically growing brand demonstrating recognition and resonance a full year before its scheduled restaurant opening

• Warm industry and community reception via a full lineup of collaborations and press features

• DEVELOP A VISUAL IDENTITY THAT CAPTURES TOYO EATERY'S INNOVATIVE BLEND OF HERITAGE AND SUSTAINABILITY.

• REFLECT THE RESTAURANT’S PLAYFUL APPROACH TO TRADITIONAL FILIPINO CUISINE.

• EMPHASIZE COMMUNITY ENGAGEMENT, LOCAL SOURCING, AND SUSTAINABLE PRACTICES IN VISUAL STORYTELLING.

TOYO IS THE TAGALOG WORD FOR SOY SAUCE, WHICH FEATURES IN MANY FILIPINO DISHES. IT IS ALSO A COLLOQUIAL TERM FOR "LUNACY," A QUALITY REFLECTED BY TOYO'S TWIST ON LOCAL FAVORITES.

I WORKED CLOSELY WITH CHEF JORDY AND HIS WIFE MAY TO DESIGN A LOGO AND VISUAL IDENTITY THAT:

• BALANCES PLAYFULNESS WITH AN INSTANTLY MODERN, SUSTAINABILITY-FOCUSED AESTHETIC.

• GROWS INTO A HOLISTIC, LIVING BRAND BEYOND THE STOREFRONT SIGN.

CHEF JORDY PRAISED THE LOGO AS EMBODYING "EVERYTHING WE ENVISIONED FOR TOYO AND MORE," ADOPTING THE GRAPHIC PERSONALLY AS A TATTOO, AS DO MEMBERS OF HIS TEAM.

DESIGN AND INDUSTRY ACCOLADES INCLUDE:

• SILVER AWARD (LOGO DESIGN & LETTERHEAD 9) GRAPHIS INC. 2017

• TATLER BEST 20, TATLER 2025

• RESTAURANT OF THE YEAR, TATLER 2024

• BEST RESTAURANT IN THE PHILIPPINES, ASIA'S 50 BEST RESTAURANTS 2024

• SUSTAINABLE RESTAURANT AWARD, ASIA'S 50 BEST RESTAURANTS 2023

PROVENANCE IS A PLATFORM THAT HELPS BRANDS SHARE THEIR SUSTAINABLE PRACTICES WITH SHOPPERS. HOW? BY TRACKING THE JOURNEY OF PRODUCTS AND INGREDIENTS, AS WELL AS THE DATA POINTS ALONG THE WAY.

THE EARLY-STAGE STARTUP AIMED TO:

• MAKE SUPPLY CHAIN DATA USER-FRIENDLY

• BUILD TRUST AMONG BRANDS AND SHOPPERS

• ATTRACT EARLY-STAGE FUNDING

A VISUAL IDENTITY THAT MAKES COMPLEX DATA SIMPLE AND TRUSTWORTHY.

BLENDING INFOGRAPHICS WITH PHOTOGRAPHY, I DESIGNED A SYSTEM FOR INTERFACES, INVESTOR MATERIALS, MARKETING CAMPAIGNS, PILOTS, AND PRESS OUTREACH.

• A USER-FRIENDLY PLATFORM FOR CONSCIOUS BRANDS AND SHOPPERS

• A GLOBAL SUSTAINABILITY PILOT FEATURED IN THE GUARDIAN, FORBES, BBC NEWS, FAST COMPANY, AND FINANCIAL TIMES

• COLLABORATIONS WITH HUMANITY UNITED, FAIR TRADE USA, INTERNATIONAL POLE AND LINE FOUNDATION

• $800K RAISED IN SEED FUNDING

TO DESIGN THE NEXT “IT SHOE” FOR ITALIAN FOOTWEAR BRAND ALBERTO GUARDIANI, IN COLLABORATION WITH BRITISH FASHION PUBLICATION I-D MAGAZINE.

LAUNCHED DURING MILAN FASHION WEEK, THE CINDERTHRILLER CONTEST SET OUT TO FIND A SUCCESSOR TO THE BRAND’S CULT LIPSTICK HEEL. OPEN TO DESIGNERS AND SHOE LOVERS WORLDWIDE, THE COMPETITION CALLED FOR BOLD, IMAGINATIVE ENTRIES THAT WOULD REDEFINE THE ICONIC SILHOUETTE.

• CREATE A CULTURALLY RESONANT SHOE TO RIVAL THE LIPSTICK HEEL.

• BLEND FANTASY AND FUNCTIONALITY IN A COMMERCIALLY VIABLE DESIGN.

• WIN OVER A JURY OF FASHION LEADERS WITH ORIGINALITY AND VISION.

• DESIGNED FLUTTERBY: A RED SUEDE PUMP FEATURING A SCULPTURAL, HAND-PAINTED BUTTERFLY WING HEEL.

• GROUNDED THE DESIGN IN A NARRATIVE OF SPONTANEITY, FEMININITY, AND FREEDOM.

• REFINED THE CONCEPT TO MEET REAL-WORLD PRODUCTION DEMANDS WHILE PRESERVING ITS POETIC IMPACT.ION TEXT GOES HERE

• FLUTTERBY WON FIRST PLACE OUT OF 800+ ENTRIES FROM OVER 50 COUNTRIES, SELECTED BY A JURY LED BY I-D FOUNDER TERRY JONES AND RUBINA GUARDIANI, WITH FASHION LUMINARIES ANNA DELLO RUSSO AND GEORGINA GOODMAN.

• DEBUTED AT 10 CORSO COMO DURING MILAN FASHION WEEK AND RETAILED AT COLETTE PARIS AND OTHER GLOBAL CONCEPT STORES.

• ALBERTO GUARDIANI HAS SINCE DESIGNED AND PRODUCED SANDAL AND BOOT VERSIONS OF THE FLUTTERBY FOR THEIR SEASONAL COLLECTIONS.

• FEATURED IN VOGUE, I-D MAGAZINE, FINANCIAL TIMES, VANITY FAIR ITALIA, EL PAÍS SEMANAL, CORRIERE DELLA SERA, THE PHILIPPINE STAR, AND SURFACE ASIA.

• EXHIBITED IN SHOE OBSESSION AT THE MUSEUM AT FIT NEW YORK ALONGSIDE LOUBOUTIN AND MANOLO BLAHNIK, AND PUBLISHED IN THE ACCOMPANYING BOOK BY YALE UNIVERSITY PRESS.

Inspired by childhood memories of a home filled with classical music, Chef Miko Calo chose the name Metronome as a symbol of precision and harmony to reflect her approach to cooking.

• Create a brand identity in sync with Metronome’s culinary philosophy.

• Capture the rhythm and mastery that define both the cuisine and the interiors.

• Reflect Chef Miko’s elite training at École Grégoire-Ferrandi in Paris and her years in Joël Robuchon’s Michelin-starred kitchens.

• Designed a distinctive icon and wordmark inspired by Art Deco geometry, with a feminine and contemporary edge.

• Developed a visual system of rhythmic lines and restrained typography, echoing the structure and grace of musical notation.

• Integrated a refined palette of deep blue and gold, mirroring the restaurant’s interiors.

• A visual identity that expresses tempo, elegance, and creative control.

• Seamless cohesion across signage, menus, uniforms, and digital platforms.

• Named one of CNN Travel’s World’s 15 New Restaurants to Try (2019), alongside Art Yard in London and Alain Ducasse’s Ômer in Monaco.

MADE WITH T’NALAK CLOTH, WOVEN FROM 100% ABACA FIBERS, KUBO’S TEXTILES HOLD SACRED MEANING FOR THE T’BOLI TRIBESWOMEN OF LAKE SEBU, MINDANAO, WHO HAVE PASSED DOWN THE WEAVING TECHNIQUES THROUGH GENERATIONS.

CREATE A VISUAL IDENTITY THAT:

• CONVEYS LUXURY ROOTED IN HERITAGE PRESERVATION AND ARTISAN COMMUNITY SUPPORT.

• CAPTURES HARMONY BETWEEN NATURE, THOUGHTFUL DESIGN, AND PURPOSE.

• HONORS THE CULTURAL SIGNIFICANCE OF T’NALAK WEAVING TRADITIONS.

• COMBINED ELEGANT TYPOGRAPHY WITH THE RICH TEXTURES OF ARTISANAL CRAFT.

• SELECTED A WARM, EARTHY PALETTE THAT DRAWS FROM NATURE.

• HARMONIZED VISUAL SIMPLICITY WITH THE ORGANIC ESSENCE OF HANDCRAFTED TEXTILES.

• DISTINCTIVE BRAND IDENTITY SHOWCASING THE RICHNESS OF T’BOLI CRAFTSMANSHIP.

• STRENGTHENED STORYTELLING AROUND HERITAGE AS AN ARTISANAL LUXURY BRAND ROOTED IN PURPOSE.

• PRODUCTS USED IN LOUIS VUITTON STORE INTERIORS ACROSS PARIS, BAHRAIN, AND KUALA LUMPUR.

CREATE VOCABULARY-BOOSTING PRODUCTS ROOTED IN THE SCIENCE OF READING AND ALIGNED TO CURRICULUM GOALS.

• BUILD VOCABULARY AS THE FOUNDATION FOR READING COMPREHENSION AND ACADEMIC SUCCESS.

• DEVELOP WORD UNDERSTANDING THROUGH SYNONYMS, WORD PAIRS, AND STORY STARTERS.

• EQUIP CHILDREN WITH THE LANGUAGE TO THINK CRITICALLY AND EXPRESS THEMSELVES ACROSS SUBJECTS.

• DESIGNED AN ILLUSTRATED DICTIONARY AND FLIP BOOK STRUCTURED AROUND SIX STORYTELLING PILLARS: CHARACTER, SETTING, ACTION, EMOTION, WEATHER, AND SENSES.

• USED VISUAL LEARNING TO MAKE VOCABULARY STICK—PAIRING ENGAGING ILLUSTRATIONS WITH LOVABLE CHARACTERS TO BRING ABSTRACT WORDS TO LIFE AND BOOST RETENTION.

• GROUNDED IN EDUCATIONAL RESEARCH AND FULLY ALIGNED WITH CURRICULUM STANDARDS.

• 50% IMPROVEMENT IN LITERACY OUTCOMES IN A PILOT STUDY WITH THE NATIONAL LITERACY TRUST.

• WINNER OF PARENTS' CHOICE GOLD, MOM’S CHOICE, AND TILLYWIG BRAIN CHILD AWARDS (2019).

• OVER 15,000 COPIES SOLD ACROSS THE US, UK, CANADA, EU, AND AUSTRALIA.

THE RESPONSIBLE INNOVATION IN TECHNOLOGY FOR CHILDREN (RITEC) PROJECT IS A COLLABORATION BETWEEN UNICEF AND THE LEGO GROUP, AND FUNDED BY THE LEGO FOUNDATION. THE PROJECT’S OBJECTIVE IS TO DEVELOP, WITH CHILDREN FROM AROUND THE WORLD, A FRAMEWORK THAT MAPS HOW THE DESIGN OF CHILDREN’S DIGITAL EXPERIENCES AFFECTS THEIR WELL-BEING.

• HOW CAN WE HELP BUSINESSES CREATE DIGITAL PLAY EXPERIENCES THAT PRIORITIZE CHILDREN’S WELL-BEING?

• HOW CAN WE PROVIDE DESIGNERS WITH PRACTICAL TOOLS FOR SUPPORTING CHILDREN’S WELL-BEING INTO THEIR DESIGN PROCESS?

• CONTRIBUTED TO THE DEVELOPMENT OF THE RITEC DESIGN TOOLBOX THROUGH IN-PERSON AND VIRTUAL CO-DESIGN SESSIONS.

• PARTICIPATED ALONGSIDE INDUSTRY EXPERTS AND ACADEMIC RESEARCHERS TO SUPPORT THE TRANSLATION OF THE RITEC RESEARCH INTO ACTIONABLE TOOLS.

• HELPED BUILD PRACTICAL RESOURCES GROUNDED IN THE RITEC-8 FRAMEWORK (SAFETY AND SECURITY; DIVERSITY, EQUITY AND INCLUSION; AUTONOMY; EMOTIONS; COMPETENCE; RELATIONSHIPS; CREATIVITY; AND IDENTITIES)

THE RITEC DESIGN TOOLBOX PROVIDES DESIGNERS WITH PRACTICAL TOOLS FOR INCORPORATING SUPPORT FOR CHILDREN’S WELL-BEING INTO THEIR DESIGN PROCESS.

IT INCLUDES FOUR COMPONENTS:

• FAQS – ANSWERS TO KEY QUESTIONS ABOUT THE TOOLBOX

• SUMMARY FOR EXECUTIVES – A BUSINESS CASE FOR DESIGNING FOR CHILDREN’S WELL-BEING

• INFOGRAPHIC POSTERS – THE RITEC-8 FRAMEWORK AND THE RITEC PLAY WORLD

• INTERACTIVE CARD DECK – GAME DESIGN FEATURES THAT RESEARCH SUGGESTS CAN PROMOTE WELL-BEING IN DIGITAL PLAY

DOWNLOAD THE TOOLBOX AT UNICEF.ORG