• Develop a visual identity that captures Toyo Eatery's innovative blend of heritage and sustainability.

• Reflect the restaurant’s playful approach to traditional Filipino cuisine.

• Emphasize community engagement, local sourcing, and sustainable practices in visual storytelling.

Toyo is the Tagalog word for Soy sauce, which features in many Filipino dishes. It is also a colloquial term for "Lunacy," a quality reflected by Toyo's twist on local favorites.

I worked closely with Chef Jordy and his wife May to design a logo and visual identity that:

• Balances playfulness with an instantly modern, sustainability-focused aesthetic.

• Grows into a holistic, living brand beyond the storefront sign.

Chef Jordy praised the logo as embodying "everything we envisioned for Toyo and more," adopting the graphic personally as a tattoo, as do members of his team.

Design and industry accolades include:

• Silver Award (Logo Design & Letterhead 9) Graphis Inc. 2017

• One Star, Michelin Guide 2025

• Tatler Best 20, Tatler 2025

• Restaurant of the Year, Tatler 2024

• Best Restaurant in The Philippines, Asia's 50 Best Restaurants 2024

• Sustainable Restaurant Award, Asia's 50 Best Restaurants 2023