Made with T’nalak cloth, woven from 100% Abaca fibers, Kubo’s textiles hold sacred meaning for the T’boli tribeswomen of Lake Sebu, Mindanao, who have passed down their weaving techniques through generations.

Kubo needed a visual identity that:

• Conveys luxury rooted in heritage preservation and artisan community support.

• Captures harmony between nature, thoughtful design, and purpose.

• Honors the cultural significance of T’nalak weaving traditions.

• Combined elegant typography with the rich textures of artisanal craft.

• Selected a warm, earthy palette that draws from nature.

• Harmonized visual simplicity with the organic essence of handcrafted textiles.

• Distinctive brand identity showcasing the richness of T’boli craftsmanship.

• Strengthened storytelling around heritage as an artisanal luxury brand rooted in purpose.

• Products used in Louis Vuitton store interiors across Paris, Bahrain, and Kuala Lumpur.