Design a logo, visual identity, and launch campaign for a cool, cross-cultural, chef-led culinary brand hosting pop-ups while securing its permanent space.

• Capture the chef's personal and professional multiculturality in a fresh way with broad appeal

• Create a visual language strong enough for a serious chef pedigree, loose enough for a monthly pop-up

• Launch to the Bay Area dining scene, balancing the aspirational energy of destination restaurants with the ease of a neighborhood favorite

• Designed a logo and visual identity rooted in culture, sector depth, and contemporary cool

• Built a brand image balancing the intimacy of a neighborhood spot and the credibility of a chef shaped by Michelin kitchens across continents

• Provided creative direction to support a strong launch and a subsequent program of collaborations

• A memorable logo and visual identity built to scale from pop-up to brick-and-mortar

• An organically growing brand demonstrating recognition and resonance a full year before its scheduled restaurant opening

• Warm industry and community reception via a full lineup of collaborations and press features