ABOUT
creative director for fashion, dining, and wellness
lady San Pedro, Creative Director
Born in Manila with a name often mistaken for an alias, I lived in Barcelona before calling London home in 2015.
My career began in advertising where I art directed campaigns at global agencies McCann, Leo Burnett, and TBWA, for brands including Coca Cola, Samsung, and HÄagen-Dazs.
From there, I moved to two London startups: Provenance, in food and fashion sustainability, and Mrs Wordsmith, in creative learning. Over this period, I led design partnerships with Sesame Street, and contributed to design frameworks for UNICEF.
Today, I work with founders and teams in fashion, dining, and wellness. I shape brands at all stages, designing strategy, identity, and the storytelling that defines how they show up in the world.
My logo for Michelin-starred Filipino restaurant Toyo received a Graphis International Award in NYC. My design for Italian heritage brand Alberto Guardiani was featured in Vogue, Elle, Vanity Fair, Grazia, FT Weekend, i-D Magazine, and Numéro.
At the core of my work, I care about how a brand presents itself, memorably, beautifully, and with a point of view.
featured in:
Accolades
With awards by creative bodies including Graphis International