WITH A FOCUS ON THE QUALITIES OF PAPER, A LOGO AND GRAPHIC IDENTITY SYSTEM FOR VICTORIA VELASCO TAKE INSPIRATION FROM A PAPER FLORIST’S DEDICATED MATERIAL, translating paper floristry into graphics.
Depicting the florist's initial as if constructed with paper, THE ICON appears BOTH sharp and delicate at once.
THE LOGOTYPE FEATURES A FEMININE LONGHAND, WHICH ALLUDES TO WRITING MANUALLY. ALL OF VICTORIA VELASCO’S CREATIONS ARE HANDMADE.
