Selected projects in branding, print, and digital
The brands I work with have a clear mission for people, planet, and industry excellence. I’m fortunate to help shape their vision through innovation and design.
Design • London, United Kingdom
Provenance is a tech-powered platform uniting sustainable brands and shoppers
BRANDING • LOGO DESIGN • VISUAL IDENTITY • UI DESIGN • DIGITAL DESIGN
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PROVENANCE IS A PLATFORM THAT HELPS BRANDS SHARE THEIR SUSTAINABLE PRACTICES WITH SHOPPERS. HOW? BY TRACKING THE JOURNEY OF PRODUCTS AND INGREDIENTS, AS WELL AS THE DATA POINTS ALONG THE WAY.
THE EARLY-STAGE STARTUP AIMED TO:MAKE SUPPLY CHAIN DATA USER-FRIENDLY
BUILD TRUST AMONG BRANDS AND SHOPPERS
ATTRACT EARLY-STAGE FUNDING
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A VISUAL IDENTITY THAT MAKES COMPLEX DATA SIMPLE AND TRUSTWORTHY.
BLENDING INFOGRAPHICS WITH PHOTOGRAPHY, I DESIGNED A SYSTEM FOR INTERFACES, INVESTOR MATERIALS, MARKETING CAMPAIGNS, PILOTS, AND PRESS OUTREACH. -
A USER-FRIENDLY PLATFORM FOR CONSCIOUS BRANDS AND SHOPPERS
A GLOBAL SUSTAINABILITY PILOT FEATURED IN THE GUARDIAN, FORBES, BBC NEWS, FAST COMPANY, AND FINANCIAL TIMES
COLLABORATIONS WITH HUMANITY UNITED, FAIR TRADE USA, INTERNATIONAL POLE AND LINE FOUNDATION
$800K RAISED IN SEED FUNDING
Design • Manila, Philippines
Toyo is a Tatler-awarded Filipino restaurant focused on sustainability
BRANDING • LOGO DESIGN • VISUAL IDENTITY
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DEVELOP A VISUAL IDENTITY THAT CAPTURES TOYO EATERY'S INNOVATIVE BLEND OF HERITAGE AND SUSTAINABILITY.
REFLECT THE RESTAURANT’S PLAYFUL APPROACH TO TRADITIONAL FILIPINO CUISINE.
EMPHASIZE COMMUNITY ENGAGEMENT, LOCAL SOURCING, AND SUSTAINABLE PRACTICES IN VISUAL STORYTELLING.
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TOYO IS THE TAGALOG WORD FOR SOY SAUCE, WHICH FEATURES IN MANY FILIPINO DISHES. IT IS ALSO A COLLOQUIAL TERM FOR "LUNACY," A QUALITY REFLECTED BY TOYO'S TWIST ON LOCAL FAVORITES.
I WORKED CLOSELY WITH CHEF JORDY AND HIS WIFE MAY TO DESIGN A LOGO AND VISUAL IDENTITY THAT:
BALANCES PLAYFULNESS WITH AN INSTANTLY MODERN, SUSTAINABILITY-FOCUSED AESTHETIC.
GROWS INTO A HOLISTIC, LIVING BRAND BEYOND THE STOREFRONT SIGN.
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CHEF JORDY PRAISED THE LOGO AS EMBODYING "EVERYTHING WE ENVISIONED FOR TOYO AND MORE," ADOPTING THE GRAPHIC PERSONALLY AS A TATTOO, AS DO MEMBERS OF HIS TEAM.
DESIGN AND INDUSTRY ACCOLADES INCLUDE:
SILVER AWARD (LOGO DESIGN & LETTERHEAD 9) GRAPHIS INC. 2017
TATLER BEST 20, TATLER 2025
RESTAURANT OF THE YEAR, TATLER 2024
BEST RESTAURANT IN THE PHILIPPINES, ASIA'S 50 BEST RESTAURANTS 2024
SUSTAINABLE RESTAURANT AWARD, ASIA'S 50 BEST RESTAURANTS 2023
Design • London, United Kingdom
Mrs Wordsmith is a print and digital brand advancing children’s literacy
PRINT DESIGN • PRODUCT DESIGN • CREATIVE DIRECTION
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CREATE VOCABULARY-BOOSTING PRODUCTS ROOTED IN THE SCIENCE OF READING AND ALIGNED TO CURRICULUM GOALS.
BUILD VOCABULARY AS THE FOUNDATION FOR READING COMPREHENSION AND ACADEMIC SUCCESS.
DEVELOP WORD UNDERSTANDING THROUGH SYNONYMS, WORD PAIRS, AND STORY STARTERS.
EQUIP CHILDREN WITH THE LANGUAGE TO THINK CRITICALLY AND EXPRESS THEMSELVES ACROSS SUBJECTS.
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DESIGNED AN ILLUSTRATED DICTIONARY AND FLIP BOOK STRUCTURED AROUND SIX STORYTELLING PILLARS: CHARACTER, SETTING, ACTION, EMOTION, WEATHER, AND SENSES.
USED VISUAL LEARNING TO MAKE VOCABULARY STICK—PAIRING ENGAGING ILLUSTRATIONS WITH LOVABLE CHARACTERS TO BRING ABSTRACT WORDS TO LIFE AND BOOST RETENTION.
GROUNDED IN EDUCATIONAL RESEARCH AND FULLY ALIGNED WITH CURRICULUM STANDARDS.
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50% IMPROVEMENT IN LITERACY OUTCOMES IN A PILOT STUDY WITH THE NATIONAL LITERACY TRUST.
WINNER OF PARENTS' CHOICE GOLD, MOM’S CHOICE, AND TILLYWIG BRAIN CHILD AWARDS (2019).
OVER 15,000 COPIES SOLD ACROSS THE US, UK, CANADA, EU, AND AUSTRALIA.
Design • London, United Kingdom
KuBo is a luxury textile brand ROOTED IN HERITAGE PRESERVATION
BRANDING • LOGO DESIGN • VISUAL IDENTITY
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MADE WITH T’NALAK CLOTH, WOVEN FROM 100% ABACA FIBERS, KUBO’S TEXTILES HOLD SACRED MEANING FOR THE T’BOLI TRIBESWOMEN OF LAKE SEBU, MINDANAO, WHO HAVE PASSED DOWN THE WEAVING TECHNIQUES THROUGH GENERATIONS.
CREATE A VISUAL IDENTITY THAT:
CONVEYS LUXURY ROOTED IN HERITAGE PRESERVATION AND ARTISAN COMMUNITY SUPPORT.
CAPTURES HARMONY BETWEEN NATURE, THOUGHTFUL DESIGN, AND PURPOSE.
HONORS THE CULTURAL SIGNIFICANCE OF T’NALAK WEAVING TRADITIONS.
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COMBINED ELEGANT TYPOGRAPHY WITH THE RICH TEXTURES OF ARTISANAL CRAFT.
SELECTED A WARM, EARTHY PALETTE THAT DRAWS FROM NATURE.
HARMONIZED VISUAL SIMPLICITY WITH THE ORGANIC ESSENCE OF HANDCRAFTED TEXTILES.
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DISTINCTIVE BRAND IDENTITY SHOWCASING THE RICHNESS OF T’BOLI CRAFTSMANSHIP.
STRENGTHENED STORYTELLING AROUND HERITAGE AS AN ARTISANAL LUXURY BRAND ROOTED IN PURPOSE.
PRODUCTS USED IN LOUIS VUITTON STORE INTERIORS ACROSS PARIS, BAHRAIN, AND KUALA LUMPUR.
Design • Milan, Italy
Flutterby is a wing-heeled pump for Italian heritage brand Alberto Guardiani
PRODUCT DESIGN • INNOVATION
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TO DESIGN THE NEXT “IT SHOE” FOR ITALIAN FOOTWEAR BRAND ALBERTO GUARDIANI, IN COLLABORATION WITH BRITISH FASHION PUBLICATION I-D MAGAZINE.
LAUNCHED DURING MILAN FASHION WEEK, THE CINDERTHRILLER CONTEST SET OUT TO FIND A SUCCESSOR TO THE BRAND’S CULT LIPSTICK HEEL. OPEN TO DESIGNERS AND SHOE LOVERS WORLDWIDE, THE COMPETITION CALLED FOR BOLD, IMAGINATIVE ENTRIES THAT WOULD REDEFINE THE ICONIC SILHOUETTE.
CREATE A CULTURALLY RESONANT SHOE TO RIVAL THE LIPSTICK HEEL.
BLEND FANTASY AND FUNCTIONALITY IN A COMMERCIALLY VIABLE DESIGN.
WIN OVER A JURY OF FASHION LEADERS WITH ORIGINALITY AND VISION.
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DESIGNED FLUTTERBY: A RED SUEDE PUMP FEATURING A SCULPTURAL, HAND-PAINTED BUTTERFLY WING HEEL.
GROUNDED THE DESIGN IN A NARRATIVE OF SPONTANEITY, FEMININITY, AND FREEDOM.
REFINED THE CONCEPT TO MEET REAL-WORLD PRODUCTION DEMANDS WHILE PRESERVING ITS POETIC IMPACT.ION TEXT GOES HERE
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FLUTTERBY WON FIRST PLACE OUT OF 800+ ENTRIES FROM OVER 50 COUNTRIES, SELECTED BY A JURY LED BY I-D FOUNDER TERRY JONES AND RUBINA GUARDIANI, WITH FASHION LUMINARIES ANNA DELLO RUSSO AND GEORGINA GOODMAN.
DEBUTED AT 10 CORSO COMO DURING MILAN FASHION WEEK AND RETAILED AT COLETTE PARIS AND OTHER GLOBAL CONCEPT STORES.
ALBERTO GUARDIANI HAS SINCE DESIGNED AND PRODUCED SANDAL AND BOOT VERSIONS OF THE FLUTTERBY FOR THEIR SEASONAL COLLECTIONS.
FEATURED IN VOGUE, I-D MAGAZINE, FINANCIAL TIMES, VANITY FAIR ITALIA, EL PAÍS SEMANAL, CORRIERE DELLA SERA, THE PHILIPPINE STAR, AND SURFACE ASIA.
EXHIBITED IN SHOE OBSESSION AT THE MUSEUM AT FIT NEW YORK ALONGSIDE LOUBOUTIN AND MANOLO BLAHNIK, AND PUBLISHED IN THE ACCOMPANYING BOOK BY YALE UNIVERSITY PRESS.
Innovation workshops and research
Many aspects of the design process are neither visual nor aesthetic. I am equally dedicated to the essential work driving effective design strategies.
Innovation • London, United Kingdom
The RITEC DEsign Toolbox is a UNICEF Framework for responsible design
INNOVATION • UX DESIGN • DIGITAL DESIGN
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THE RESPONSIBLE INNOVATION IN TECHNOLOGY FOR CHILDREN (RITEC) PROJECT IS A COLLABORATION BETWEEN UNICEF AND THE LEGO GROUP, AND FUNDED BY THE LEGO FOUNDATION. THE PROJECT’S OBJECTIVE IS TO DEVELOP, WITH CHILDREN FROM AROUND THE WORLD, A FRAMEWORK THAT MAPS HOW THE DESIGN OF CHILDREN’S DIGITAL EXPERIENCES AFFECTS THEIR WELL-BEING.
HOW CAN WE HELP BUSINESSES CREATE DIGITAL PLAY EXPERIENCES THAT PRIORITIZE CHILDREN’S WELL-BEING?
HOW CAN WE PROVIDE DESIGNERS WITH PRACTICAL TOOLS FOR SUPPORTING CHILDREN’S WELL-BEING INTO THEIR DESIGN PROCESS?
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CONTRIBUTED TO THE DEVELOPMENT OF THE RITEC DESIGN TOOLBOX THROUGH IN-PERSON AND VIRTUAL CO-DESIGN SESSIONS.
PARTICIPATED ALONGSIDE INDUSTRY EXPERTS AND ACADEMIC RESEARCHERS TO SUPPORT THE TRANSLATION OF THE RITEC RESEARCH INTO ACTIONABLE TOOLS.
HELPED BUILD PRACTICAL RESOURCES GROUNDED IN THE RITEC-8 FRAMEWORK (SAFETY AND SECURITY; DIVERSITY, EQUITY AND INCLUSION; AUTONOMY; EMOTIONS; COMPETENCE; RELATIONSHIPS; CREATIVITY; AND IDENTITIES)
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THE RITEC DESIGN TOOLBOX PROVIDES DESIGNERS WITH PRACTICAL TOOLS FOR INCORPORATING SUPPORT FOR CHILDREN’S WELL-BEING INTO THEIR DESIGN PROCESS.
IT INCLUDES FOUR COMPONENTS:
FAQS – ANSWERS TO KEY QUESTIONS ABOUT THE TOOLBOX
SUMMARY FOR EXECUTIVES – A BUSINESS CASE FOR DESIGNING FOR CHILDREN’S WELL-BEING
INFOGRAPHIC POSTERS – THE RITEC-8 FRAMEWORK AND THE RITEC PLAY WORLD
INTERACTIVE CARD DECK – GAME DESIGN FEATURES THAT RESEARCH SUGGESTS CAN PROMOTE WELL-BEING IN DIGITAL PLAY
DOWNLOAD THE TOOLBOX AT UNICEF.ORG