Women in Leadership
Talking about my career and creative journey with National Literacy Trust x Lancôme
What does it mean to build trust and taste for brands?
Born in Manila with a name often mistaken for an alias, I lived in Barcelona before calling London home in 2015 and every year since.
My career began at the intersection of creativity and commerce. Art directing campaigns at global agencies McCann, Leo Burnett, and TBWA taught me how creative strategy drives business for brands like Coca Cola, Chevrolet, and HÄagen-Dazs.
I brought these skills with me to startups whose missions I shared: leading communication design at Provenance to help shoppers make sustainable choices, then driving innovation at Mrs Wordsmith to empower young people with literacy.
Once I started designing for independent brands, the work spanned continents. My logo for Michelin-starred Filipino restaurant Toyo received a Graphis International Award in NYC. My shoe design for Italian brand Alberto Guardiani earned features in Vogue, Elle, Vanity Fair, Grazia, FT Weekend, i-D Magazine, and Numéro across multiple languages.
Beyond lifestyle, I contributed to UNICEF's toolbox for responsible design, and women's leadership through the National Literacy Trust and Lancôme. My work is propelled by the belief that local culture is also global culture, and inspiration is more often than not universal.
Building trust and taste for any brand or cause begins with UNDERSTANDING what inspires communities, and designing more of that. Let’s make things inspiring!
Say hi! ladysanpedro@gmail.com
My work has been featured in:
Award-winning design
recognized by creative bodies including Graphis International Awards