Lady San Pedro

Lady San Pedro Women in Leadership London

Women in Leadership, March 2024

Talking about my career and creative journey with National Literacy Trust x Lancôme

 
 




How did I get here?

Born in Manila, with a name that often gets mistaken for an alias, I lived in Barcelona before calling London home in 2015 with my Golden Retriever and Persian Cat.

In London, I’ve led communication design at provenance, to help shoppers make sustainable choices, and innovation at Mrs Wordsmith, to empower young people with literacy.

With a background as an art director at creative agencies McCann, Leo Burnett, and TBWA, I balance creativity with commerciality to support independent, visionary brands.

My work for sustainable restaurant Toyo has been awarded by Graphis International Awards and Publications, and my design for Italian footwear brand Alberto Guardiani has been featured in Vogue, Elle, Vanity Fair, Grazia, FT Weekend, i-D Magazine, and Numéro.

Since 2024, I have contributed to UNICEF’s toolbox for responsible design, Mentored young women in East London via The Diana Award, and spoken about women’s leadership with the National Literacy Trust and Lancôme.

I’m always on the lookout for budding new brands with a vision. Say hi!


ladysanpedro@gmail.com


 

My work has been featured in:

 
 
 
Toyo logo design and visual identity by Lady San Pedro on Graphis Inc.

Awards and Accolades

graphic design, product design, and Creative direction

 

 
 

If you’re leading a brand or project rooted in culture and vision, I’d love to hear from you.

Get in touch