TECHNOLOGY, TRANSPARENCY, TRUST
In a data-driven world, shoppers want to know where products come from. Provenance uses tech to track product journeys from source to shelf.
BRANDING • LOGO DESIGN • VISUAL IDENTITY • UI DESIGN • DIGITAL DESIGN
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Provenance is a platform that helps brands share their sustainable practices with shoppers. How? By tracking the journey of products and ingredients, as well as the data points along the way.
The early-stage startup aimed to:Make supply chain data user-friendly
Build trust among brands and shoppers
Attract early-stage funding
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I created a visual identity that makes complex data simple and trustworthy for both businesses and consumers alike.
Blending infographics with photography, I designed a system for interfaces, investor materials, marketing campaigns, pilots, and press outreach. -
A user-friendly platform for conscious brands and shoppers
A global sustainability pilot featured in The Guardian, Forbes, BBC News, Fast Company, and Financial Times
Collaborations with Humanity United, Fair Trade USA, International Pole and Line Foundation
$800K raised in seed funding
Provenance branding, marketing and product design developed with Jessi baker, Luke Harvey, Steph Lau, Rosa Koolhoven and Kirsty Oliphant.
Branding and digital design by Lady San Pedro for sustainability tech platform Provenance.