TECHNOLOGY, TRANSPARENCY, TRUST
In a data-driven world, shoppers want to know where products come from. Provenance uses tech to track product journeys from source to shelf.
BRANDING • LOGO DESIGN • VISUAL IDENTITY • UI DESIGN • DIGITAL DESIGN
-
Provenance is a platform that helps brands share their sustainable practices with shoppers. How? By tracking the journey of products and ingredients, as well as the data points along the way.
The early-stage startup aimed to:Make supply chain data user-friendly
Build trust among brands and shoppers
Attract early-stage funding
-
I created a visual identity that makes complex data simple and trustworthy for both businesses and consumers alike.
Blending infographics with photography, I designed a system for interfaces, investor materials, marketing campaigns, pilots, and press outreach. -
A user-friendly platform for conscious brands and shoppers
A global sustainability pilot featured in The Guardian, Forbes, BBC News, Fast Company, and Financial Times
Collaborations with Humanity United, Fair Trade USA, International Pole and Line Foundation
$800K raised in seed funding
Provenance branding, marketing and product design developed with Jessi baker, Luke Harvey, Steph Lau, Rosa Koolhoven and Kirsty Oliphant.
